Merve Hasman is a multidisciplinary artist, photographer, creative director, filmmaker and writer whose work explores the intersection of visual storytelling, craftsmanship and contemporary artistic expression.
Born in Zurich, Switzerland, in 1983 and raised between cultures, she has developed an international creative practice that spans photography, digital art, painting, embroidery, video and sculptural design.
Her artistic education began at the Istituto Europeo di Design in Milan, Italy, where she studied the history and theory of photography, before continuing at the Rochester Institute of Technology in the United States, focusing on the technical and evolving dimensions of the medium. She completed her studies in Fine Art Photography at the School of Visual Arts in New York, one of the world's leading institutions for visual arts education. Following her studies, Merve gained invaluable professional experience working alongside renowned photographer and filmmaker Steven Klein in New York. She subsequently moved to London, where she collaborated with photographer Sandro Sodano on a number of high-profile international projects, including the official imagery for the London 2012 Olympic and Paralympic Torch and Medals, as well as campaigns for leading fashion and lifestyle brands.
Over the course of her career, Merve has exhibited her work through private exhibitions and international art fairs, including events in Rome and Barcelona, while continuing to undertake commissioned creative work for a diverse portfolio of clients. In 2012, she created Instant Split, Turkey's first photography-based television series, sponsored by Canon, further expanding her practice into broadcast media and creative direction. She has since directed advertising campaigns and special projects for international brands and institutions including Del Rio London, Ümit Benan, Braun, Vakko and The Edition Hotel.
At the heart of Merve's work is a deep curiosity about the ways in which images shape perception, memory and emotion. Working fluidly across disciplines and mediums, she creates distinctive visual experiences that combine technical precision with artistic sensitivity. Her practice is defined by a continual process of exploration, pushing creative boundaries while maintaining a strong commitment to authenticity, craftsmanship and storytelling. Today, Merve continues to develop bespoke artistic works and creative projects internationally, drawing inspiration from everyday encounters, cultural narratives and the transformative power of imagination.
Education:
· 2020 ‘‘INTRODUCTION TO SOCIAL PSYCHOLOGY’’ - THE UNIVERSITY OF QUEENSLAND - Online
· 2016 "DIGITAL STRATEGY AND ACTION’’ - BABSON COLLEGE - Online
· 2004-2007 SCHOOL OF VISUAL ARTS - NEW YORK / NY / USA
· 2003-2004 ROCHESTER INSTITUTE OF TECHNOLOGY - ROCHESTER / NY / USA
· 2002-2003 ISTITUTO EUROPEO DI DESIGN - MILAN / ITALY
· 1998-2002 LYCEUM ALPINUM ZUOZ - ZUOZ / SWITZERLAND
Exhibitions:
· 2019 "THE SECRET OF NATURE" - EXHIBITION for HERBAL ESSENCE
· 2017 "FIAT POP LUX" - EXHIBITION for CONFIMI EMILIA EVENT
· 2016 "JOURNEY" - PERSONAL EXHIBITION
· 2016 "IN THE KITCHEN WITH MY DAD" - EXHIBITION for EATALY
· 2015 "ROM ART BIENNALE" - EXHIBITION
· 2015 "I KNOW YOU ARE LOOKING AT ME " - EXHIBITION for EDITION HOTEL
· 2014 "ELİM İSTE GÖZÜM UGRASTA" - EXHIBITION for BIG CHEF’S RESTAURANT & KAGIDER
· 2013 "ALO 183" - EXHIBITION AGAINST VIOLENCE TO WOMEN
· 2012 "KALBIM SENINLE" - FUNDRAISING EXHIBITION for children with heart disease
· 2012 " BARCELONA SHOWCASE" - EXHIBITION AIN CASA BATTLO
· 2010 "FACE TO FACE WITH ISTANBUL" - PERSONAL EXHIBITION
· 2009 "LIFE IS YOUR STAGE" - EXHIBITION for MAX FACTOR
Advertising Campaigns, Films , Editorials and Album Covers:
· 2021 "ÜMİT BENAN FOR RESTLESS SLEEPERS"- ADVERTORIAL
· 2019-2020 "SERENA UZİYEL" - SHOES & BAGS ADVERTISING CAMPAIGN , CREATIVE DIRECTION AND SOCIAL MEDIA CONTENT CREATION
· 2019 "VIVI" - CLOTHING BRAND ADVERTORIAL AND CREATIVE DIRECTION
· 2018 "NARGIS MAGAZINE" - EDITORIAL
· 2017 "VANITY FAIR ITALIA" - EDITORIAL
· 2017 "BLACKET RESTAURANT" - ADVERTISING CAMPAIGN
· 2017 "IRMAK ÜNAL" - ACTRESS for PRESS
· 2016 "ÇITA"- EMRE ALTUĞ - ALBUM COVER AND CREATIVE DIRECTION
· 2015 "TOUCHE " - CLOTHING BRAND ADVERTISING CAMPAIGN AND CREATIVE DIRECTION
· 2015 "NUUBA AND THE GANG " - CLOTHING BRAND ADVERTISING CAMPAIGN AND CREATIVE DIRECTION
· 2015 "NOPA RESTAURANT" - ADVERTISING FILM
· 2014 "NOCTURNE" - CLOTHING BRAND ADVERTISING CAMPAIGN AND CREATIVE DIRECTION
· 2014 "WAR THE ROBE" - CLOTHING BRAND ADVERTISING CAMPAIGN AND CREATIVE DIRECTION
· 2014 "CHARVILA BAGS" - ADVERTISING CAMPAIGN AND CREATIVE DIRECTION
· 2014 "ANGEL GOLD JEWELLERY" -ADVERTISING CAMPAIGN, FILM AND CREATIVE DIRECTION
· 2014 "JAPSIS JEWELLERY" - ADVERTISING CAMPAIGN AND CREATIVE DIRECTION
· 2014 "WE ARE MAKERS" - ADVERTISING CAMPAIGN AND CREATIVE DIRECTION
· 2013 "ANJELIQUE NIGHT CLUB" - ADVERTISING FILM
· 2013 "FLAT C ARCHITECTURE" - ADVERTISING CAMPAIGN
· 2013 "HARPER’S BAZAAR INTERIORS- US" - TWO COVERS AND EDITORIAL
· 2013 "VAKKO SHOES AND BAGS" - ADVERTORIAL AND CREATIVE DIRECTION
· 2013 "O BAGS" - ADVERTISING CAMPAIGN AND CREATIVE DIRECTION
· 2013 "EVREN KAYAR JEWELLERY" - ADVERTISING CAMPAIGN AND CREATIVE DIRECTION
· 2012-2015 "YASTIK BY RIFAT OZBEK" - ADVERTISING CAMPAIGN AND CREATIVE DIRECTION
· 2012 "MAGIC FORM LINGERIE" - ADVERTISING CAMPAIGN AND CREATIVE DIRECTION
· 2012 "DEL RIO LONDON" - LUXURY SHOE BRAND ADVERTISING CAMPAIGN AND CREATIVE DIRECTION
· 2011 "BRAUN" - ADVERTORIAL AND CREATIVE DIRECTION
· 2010 "THE BOX BOUTIQUE" - ACCESSORIES BRAND ADVERTORIAL AND CREATIVE DIRECTION
· 2010 "GENERAL MOBILE " - ADVERTISING CAMPAIGN AND CREATIVE DIRECTION
· 2010 "SONUNDA" - TOYGAR IŞIKLI - ALBUM COVER AND CREATIVE DIRECTION
· 2009 "MUSTAFA CECELI" - ALBUM COVER AND CREATIVE DIRECTION
· 2008 "PUNTO LEATHER AND FUR" - ADVERTISING CAMPAIGN AND CREATIVE DIRECTION
· 2008 "LOVE IS THE ANSWER’’ - AYLIN LIVANELI - ALBUM COVER AND CREATIVE DIRECTION
Projects:
· 2015 "FORMDA TARIFLER" - COFFEE TABLE BOOK for DILARA KOÇAK
· 2014 "HAPPY BOMONTI" - MINI BOOK AND CREATIVE DIRECTION
· 2013 "GITMESEN… GITME SEN…" - MURAT GÜLOĞLU- BOOK COVER
· 2013 "SWEET SECRETS" - COFFEE TABLE BOOK for CARTE D’OR